Notice the charming nook of coffee at your favorite 7-11 store? Well, the spotlight has been turned on to City Blends coffee. The coffee is made from 100% Arabica beans, with each cup made fresh as you order. The City Blends machine grinds the beans on the spot, giving you unparalleled freshness: the secret to quality coffee. Even the pricing is great, with City Blends cups starting at 20 pesos, honest!
What made it more exciting are its new endorsers.
Philippine Seven Corporation (PSC), country licensee of leading convenience store chain 7-Eleven, present the JaDine loveteam; James Reid and Nadine Lustre as the new faces of City Blends Coffee.
Kilig to every fiber! This is how I define the “kilig” that the Jadine love team effortlessly brings to their fans of all ages. Their captivating tandem is able to make to the top when it comes to social media trends. With their honest and down-to-earth personalities, 7-Eleven made the right move of having them represents the City Blends coffee.
Fan response to the selection of the two has been positive across the board, with Reiders and Naddicts alike sharing the teasers, memes, as well as lines from the TVC on social media causing #JaDineFor711 to trend on Twitter.
Because of that tremendous response, 7-Eleven was driven to release an exclusive never-before-seen footage from the TVC and print shoot plus the alternate endings that fans are asking for – what James could have said to Nadine. This is also 7-Eleven’s way to thank JaDine fans for the unexpected support, as well as for integrating the hugot lines in their social media posts. Apparently it’s hard to move on, especially when we’re talking about James Reid and Nadine Lustre. And that’s a good thing for #JaDineFor711.
Don’t miss out the limited edition City Blends cups because it comes with photos of JaDine! The 8oz cup features Nadine, the 12oz cup features James, and the 16oz cup features the couple. Aside from the hugot quotes from the TVC, these Jadine cups are also interactive so customers can have fun writing their own honest hugot as well. Brilliant, isn’t it?
Aside from its brewed coffee, City Blends also offers other flavors such as French Vanilla, Mochaccino and Hershey’s Dark Chocolate.
Try the new 7-Eleven City Blends coffee currently available at 562 7-Eleven branches nationwide and at 712 stores nationwide by the end of the year!
Watch out for more of #JaDineFor711! Kilig never ends!