As digital transformation remains to be a hot and relevant topic among enterprises these days, tech-driven businesses should see beyond the importance of joining the digital shift. More than anything, it’s viable to understand that technology must serve a bigger purpose for organizations as their “enabler.”
This is what Micro-D International, Inc. (MDI) chief executive officer Myla Villanueva believes as she takes the lead in advocating real Digital Transformation (DX) in the Philippines, one where the DX Trinity—design, the physical space, and the brand’s aspirations—exist in harmony to create a remarkable customer experience.
The challenge for businesses today is how they can integrate their back-end with their front to bring their brand aspirations to life. Look at other innovation pioneers, like Apple or GoPro. Every groundbreaking technology today should take into consideration the human element and interaction and how it complements its surroundings.
Myla Villanueva, MDI chief executive officer
For the past 30 years, MDI has partnered with some of the country’s leading corporations to do just that: embrace the DX Trinity to ensure that their brand’s promises are manifested across all contact points with their customers.
One concrete example is the newly-inaugurated retail in banking hub located in Makati, UnionBank of the Philippines’ The ARK.
The ARK promotes an actual banking experience through digital technology. It also serves as an avenue for off-site productivity, encouraging creative tech ideas not just from its partners but from its customers as well. Within the space, there is very powerful technology that allows customers to save time, fulfill their usual routines, enjoy a more hassle-free banking experience, and interact with the space positively.
According to Villanueva, MDI’s partnership with UnionBank is a testament of ensuring that digital transformation, more specifically the DX Trinity, is a concrete way of creating brand significance and impact through the ultimate customer experience.
“When we spoke to UnionBank president, Mr. Edwin Bautista, he made their aspiration very clear to us: to be the leading digital bank by designing a brand experience like a tech company that has a banking engine,” Villanueva says.
For UnionBank’s part, embracing the DX Trinity made them see the effect of injecting technology to ideas.
“The ARK is a bridge between the real-world banking experience and the digital experience, which we have made possible by teaming up with our partners, led of course by MDI,” says Ana Aboitiz-Delgado, deputy center head for Consumer Finance and chief user experience Officer of UnionBank.
“We’re very delighted at how MDI and our partners have interpreted our vision and brought our ideas to life at The ARK,” Delgado explains. “Look around you and you’ll see that this is not just a bank anymore. It’s now become a ‘third space.”